Search engine optimization is the most powerful method to drive traffic of potential customers to your site.
There are studies that shows 60-80% of all website traffic starts with a search. You probably search several times on ways to increase traffic to your website.
That’s a learning how to use SEO will be a huge opportunity for you.
In this lesson, we will explore three benefits of SEO so that you will understand why you should care about this marketing method.
First, it’s the best traffic source for quality leads.
You are missing an opportunity if you ignore SEO as an ecommerce entrepreneur. If you are planning to having an online business than SEO is what you should learn to market your business.
When someone types something into Google, they’re actively looking.
By ranking for keyword related to your business, you can get your website in front of people who are looking for you, or a business selling products like yours.
SEO is utilizing people who are actively searching for the product or content that will lead to your website. It is unlike ads (advertisements) where you pay and hope someone will click on it while they are scrolling on their news feed.
Second, it’s a very sustainable source of traffic.
Most other sources of traffic require continuous management, such as paying for ads, sending emails, or creating social media content.
SEO, once you’ve done the work to get your website ranking highly in search engines, you’ll keep getting traffic month after month.
This course will teach you more about SEO ranking.
And lastly, SEO is free. YAY!
Unlike paying for ads, SEO doesn’t have to cost anything except for your time investment. Set yourself up for success, Google will rank and showcase your content. If you’re consistent with the practices, you’ll be able to rank at the top of search engine results pages. If you create great content on your site you would be found on the search engine.
You may have heard the term, “SEM”. This stands for search engine marketing.
That typically refers to paid search ads like Google Ads. We’re not going to cover that, but it might be something you want to look at once you’ve built a strong foundation with SEO.
So to recap, here are the three benefits of SEO:
#1. It’s a huge traffic source for quality leads.
#2. It’s a very sustainable source of traffic.
#3. And SEO is free.
Now that you know the value of spending time learning SEO get started today.